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Drive, Dropbox or WeTransfer? They are not the same tool.

The Kepla team · August 28, 2026 · 8 min read
A couple photographed at golden hour in an open field
Comparisons

Every photographer eventually runs this comparison and most run it wrong, because two of the three are storage products and one is a delivery product. They fail in different places, they cost you in different currencies, and the right answer depends less on price than on who is doing the clicking at the other end.

01 · THE SHAPES

Storage and delivery are different products

Drive and Dropbox are shelves. You put a file on the shelf, it stays there, it counts against your quota until you take it off, and you share it by granting someone access to a location. Access is a permission, and permissions have settings, and settings are where client deliveries go wrong.

A transfer tool is a courier. You hand it a parcel, it carries it, it hands it over, and then it is gone. There is no permission to misconfigure because there is no location, only a link with an expiry on it.

Almost every delivery complaint traces back to using the shelf as a courier. "It says I need access" is a permission problem. "I deleted it from my Drive and now the client cannot get it" is a location problem. Neither can happen with a courier.

02 · THE NUMBERS

What each one gives you free

Published figures, checked August 2026:

ServiceFree ceilingShapeRecipient needs
Google Drive15 GB storage, shared with Gmail and PhotosStorageOften a Google account
Dropbox Basic2 GB storageStorageNothing, for a shared link
WeTransfer free3 GB per transfer, 3 GB and 10 transfers per 30 daysDeliveryNothing
Kepla Free File Transfer10 GB per transfer, no monthly capDeliveryNothing

The Drive number reads best and behaves worst, because 15 GB is shared with an inbox that has been filling since 2011. Check what is actually free before you plan a delivery around it.

03 · FRICTION

The part that decides it

Price is not what makes a delivery method good or bad. The number of decisions your client has to make is.

Count them. A Drive folder share: open the link, discover you are signed into the wrong Google account, request access, wait for the photographer to approve it, sign in again, select all, download, find the ZIP. That is six or seven steps with two places to give up, and the giving up happens silently. You find out three days later when they ask where the photos are.

A transfer link: open the link, press the button. Two steps, no account, nothing to get wrong. This is the entire reason WeTransfer became a verb despite the limits.

The other friction nobody counts is yours. Setting up a shared folder, checking the permissions, and remembering not to reorganise your Drive for the next month is work. A link that expires on its own is work that ends.

04 · THE ANSWER

What to actually use

Split it by job, not by brand:

Most photographers need both a shelf and a courier. The mistake is buying one and asking it to do both jobs.

05 · COMMON QUESTIONS

FAQ

Is Google Drive good for sending photos to clients?

It works, but it is storage rather than delivery. The files count against your 15 GB until you delete them, and recipients often hit a permissions prompt or need a Google account, which is where client deliveries stall.

Is Dropbox or WeTransfer better for photographers?

For delivering a finished gallery, a transfer tool wins because the client only clicks once and the link expires on its own. For collaborating with a second shooter or editor, Dropbox wins because you want a persistent shared folder.

How much can I send free on each service?

Checked August 2026: Google Drive gives 15 GB of storage shared with Gmail, Dropbox Basic gives 2 GB, WeTransfer free allows 3 GB per transfer within a 3 GB and 10 transfer rolling monthly cap, and Kepla Free File Transfer allows 10 GB per transfer with no monthly cap.

Do clients need an account to download?

Not for a transfer link or a Dropbox shared link. Google Drive frequently asks for a Google sign in or an access request depending on how the folder is shared.

Should I use cloud storage as my photo backup?

No. Consumer cloud storage is convenience, not a backup strategy. Keep two local copies and one offsite copy, and treat Drive or Dropbox as neither of the three.

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