Practical, no-fluff guides on the business side of photography — pricing, clients, contracts, tools, and the follow-ups that fill next year's calendar. Written by the team building Kepla.
Genre, name, legal, contract, pricing, portfolio, tools, Google, first clients, follow-up systems — the whole launch, in order, with links into every deep-dive.
What each channel costs, how fast it pays, and the highest-ROI channel almost every photographer ignores — ranked from warm referrals to paid ads.
Stop guessing from competitors' websites. The studio method: cost of doing business, target-income math, package psychology, and when (and how) to raise your rates.
Culling, editing, delivery, and the back office: what AI actually does for each of the four jobs that eat your week, and what should never be automated.
Portraits, couples, family, editorial, urban, golden hour, studio, and seasonal minis — 75 concepts, each with a one-line execution note.
Kepla is the AI back office for photographers — contracts, invoices, galleries, and follow-ups in one. Founding pricing from $19/mo, locked forever.